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Campaign Principles

A Brief Look at Leadership Gifts
If leadership gifts are downplayed, it can jeopardize the success of your campaign.

Bullets or “BS”
Which do you want to be firing, and why?!

Campaign Reports: Informing, Analyzing & Measuring
Leaders must know they are being effective and volunteers need to know the results of their work and sacrifice and what remains

Campaign Success or Failure: A Function of the Number of Calls Made
Nobody designs his or her campaign with failure in mind. Why, then, do as many as 40% of capital campaigns fail?

Compensating Board Members
Nonprofit organizations often struggle with the decision of paying board members for services.

Garnering Major Gifts
Understanding the need to concentrate on major gifts is the Number One strategy for Capital Campaign success—and beyond—for ever

How to Be an Agent of Change
What Malcom Gladwell’s bestseller can teach us about achieving fundraising success

How to Create a Great Campaign Meeting
Do not underestimate this critical component of any successful fundraising campaign.

How to Really Communicate with Major Donors
Easy Technique Provides a Framework for Sharing Information

Leading Leaders - Effective Volunteer Management in a Campaign Setting
Volunteers are the leaders who will drive your fundraising efforts to success.

Pledge Redemption - The Final Step to a Successful Campaign
Pledge redemption, like most things, is a function of the “Six P's”: Proper Prior Preparation Prevents Poor Performance.

Research and Study Can Often Open One’s Eyes to Reality
Nonprofit organizations should be willing to abandon pre-campaign assumptions.

Spotlight on Success - Making Your Campaign the Priority
A campaign should be a top institutional priority.

Submitting New Proposals to Foundations: Letter, Inquiry or Proposal?
How to get your foot in the door.

The Campaign Cabinet Gets the Campaign Moving
In a CDS directed campaign, getting a campaign started is the goal of the Campaign Cabinet.

The Capital Campaign Committee
When capable leaders agree to serve as members of the Campaign Executive COMMITTEE, dreams can come true.

The Law of Unintended Consequences
Invite your prospects to put their own imaginations to work on behalf of your organization.

The Psychology of Capital Campaign Gift Giving
Why capital campaigns are different than other fundraising projects.

The Ten Immutable Laws of the Fundraising Universe
Laws that determine the amount of success of your campaign.

To Dig or not to Dig
Successful fundraising campaigns work in concert with the other aspects of a capital project, and vice versa.


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