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General Fundraising

A Couple of Heartwarming Fundraising Stories
The real reason behind fundraising.

A Good Rule about Rules
Rules of thumb can be helpful devices for dealing with large-scale issues.

A Revolutionary Fundraising Opportunity - Life Settlements
Powerful arrows in the quivers of professional fundraisers.

Beyond the Bake Sale
Estate planning and wealth retreats.

Branding Helps Reach Your Target Market
But to do it you’ve got to tune into their favorite station, “WIFM,” or What’s In It for Me?

Building on Common Ground
Parish campaigns make good fundraising examples.

Create a Successful Employee Giving Campaign
When foundations and corporations see enthusiastic staff giving to your capital campaign

Find and Reach Your Target Market
In order for a non-profit organization to be effective, it needs to know its niche.

Fostering Workplace Philanthropy
Surveys show that nonprofit organizations that are successful at fundraising fully embrace the value of philanthropy.

Fundraising Trends for 2004 and Beyond
Here are a handful of trends that are affecting what we do and how we raise money for nonprofit organizations

Keeping Unity in the Community
Community giving fundraising.

Some Hard-Won Lessons from the Front Lines
Tried and true rules of successful fundraising.

The 5.4 Percent Solution
How much should foundations have to give to charity? More than they do.

The Big Gift - The Impossible Dream, or Is It?
Do not be afraid to pursue the impossible dream! Sometimes you will amaze yourself when you ask for extraordinary gifts.

The Physics of Phundraising
P equals MV.

The Tablecloth
A wonderful story of faith.

Transparency as a Fundraising Tool
Some simple steps can expand your outreach, increase donor confidence, and demonstrate your commitment to nonprofit accountabili


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South Carolina Headquarters
268 West Coleman Blvd., Ste 1B • Mt. Pleasant, SC 29464
Phone: (843) 971-8801 • Fax: (843) 971-8788 • Toll Free: (800) 761-3833

New York Office
The Colgate-Palmolive Building
300 Park Avenue, Suite 1700 • New York, NY 10022
Phone: (212) 572-6433 • Fax: (212) 572-6499

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