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By John Carroll
When money is concerned, so is every issue under the sun. As a development
professional, you see the situation repeatedly. Board members want to help the
organization raise funds to fulfill its mission. You arrive, fully prepared to help them
do just that…but first, let me tell you about the board member who regularly
delegates work to the staff, about that Executive Director who micromanages every little
thing, about that donor who feels she/he calls the shots around here.
So, now you’re certain that you’ve truly arrived at Dysfunction
Junction. You are committed to this feasibility study/campaign/project and already have
the Excedrin handy for the inevitable headaches associated with the interesting and
different experiences in your near-term future. You’re wondering how you’ll ever
raise enough money to hit the campaign goal in the midst of such turmoil. What to do, what
to do?
First, be grateful for a bit of a mess. After all, if
this organization were running on all cylinders and had more than enough leadership,
resources and community support, it certainly wouldn’t need you and/or your
organization.
Second, be a great listener to understand fully what
someone is trying to communicate. As Stephen Covey says, when we seek first to understand,
we have a much greater chance of our own communications being received openly and
constructively.
Third, sort through and unbundle the issues, problems and
concerns you gather. Sometimes the best value you can deliver is by helping those too
close to the action uncluster the various items into a manageable list rather than an
intimidating snowball, rolling and growing as it gains downward momentum.
The foibles of traditional board governance
Most not-for-profit organizations are governed in a traditional model of governance so
flawed that their work could equate to rearranging the furniture on the deck of the
Titanic. This is not to say that boards and their organizations are ill intentioned. On
the contrary, they work harder than hard to fulfill their service to recipients and
achieve their intended outcomes. Unfortunately, they manage more than they govern, leaving
any paid staff to manage around them as well as manage and coordinate the board’s
work as well. For a terrific discourse on the pitfalls of traditional board governance,
read Boards that Make a Difference by John Carver (Jossey-Bass, 1990).
Short of the improvements that come from adopting Carver’s Policy
Governance® model, most boards are barely, if at all, able to get out of their own way,
with these basic challenges reflected in every area of the organization and board work,
most certainly to include capital campaigns. Take heart in the fact that organizations
somehow continue to operate and serve their recipients and communities in spite of these
self-placed obstacles.
In the meantime
What can you do to become a better servant leader in the face of such adversity? Here are
several tips:
- Be well versed in the work of boards
– Dr. Carver’s work provides the
deepest insights available as well as an alternative approach that would signal a true
turnaround for many board-governed organizations. There are other resources as well,
including www.boardsource.org/
with many tools, guides and even live consultants who can answer critical questions. Have
these handy in your own toolbox to help someone move past a particular challenge, and your
service can carry a greater value to the organization.
- Serve on a board
– Great insights come from one’s personal experience, and
board service is no exception. You’ll gain clear understanding of the differences
between style and substance, the macro and the micro, when you consider issues from the
board member’s perspective. By carrying those lessons into your campaign efforts, you
may find answers more easily than you would or could otherwise.
- Be patient with board members
– Some boards do better than others in attracting
talented, active board members. Remember that some board members simply don’t belong
in the role and your goal is neither to displace nor disparage. Work through or around
these individuals, enlisting their help as you can and minimizing any antagonism.
- Keep yourself clear and positive
– The quality of being levelheaded when all
around you is chaos constitutes a true value you can bring to the table. You do this best
when you are fully rested, properly nourished, well exercised and regularly renewed. Be
sure through daily reflection time to take out the mental, emotional and spiritual trash.
For more on this, read The Artist’s Way by Julia Cameron (Tarcher Putnam, 1992).
Non-profit organizations, as all other organizations, are imperfect and challenged in
many ways. Be mindful of the opportunities you uncover to add value to boards and their
members as you handle these projects. By doing so, you’re more likely to be revered,
referred and rewarded for your efforts
John Carroll is an author,
professional speaker and Director of Strategic Planning for Custom Development Solutions,
Inc. (CDS) as well as President of Unlimited Performance, a Mount Pleasant firm specializing in
high-performance cultures and helping leaders and organizations win the game of business
and life. Contact him at 1-800-761-3833 or send an e-mail to strategy@cdsfunds.com.
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